Process and Expectations

SIM U TEACH Driving Academy

The SIM U TEACH Driving Academy Story

At Sim U Teach Driving Academy, we are focused on providing the absolute best driver training possible by utilizing Qualified instructors. The inherent knowledge, experience and trust of Qualified form the perfect foundation for driver’s education. Couple this with a large, continuing need for educating drivers across South Africa and the result is a great business opportunity that can “make a difference”.

The Sim U Teach Driving Academy concept was initiated in 2012 by Andre Van Der Merwe  who saw the need and the opportunity to leverage both off-duty and retired Instructors officers in drivers education. The concept has grown from a single location in Bloemfontein to a franchise system. Our vision is to expand our system throughout South Africa while maintaining our current high level of training. We will also augment our services to continue to leverage the unique attributes of our Qualified  instructors.


The Opportunity

Every year a large number of teens reach driving age.  At the same time, many adult drivers need driver improvement training and a growing percentage of mature drivers are in need of refresher training.  That’s just the beginning…

Virtually everyone at some point in their life needs driver training. At Sim U Teach Driving Academy we strive to provide high quality training for all of these individuals throughout their lifetime..

As a Franchisee you will be part of an initiative to create a vibrant reputation of the driver education industry that address’ the obvious need for driver’s education. In other words, to be a leader in an industry and in your community. An organic benefit of our business is that we are able to connect our Instructors with the community in a positive light.

Your Role as a Franchisee

Our Franchisee are business owners with a passion for  financial success and are interested in having a positive impact in their community. We’re not just selling another sandwich or hamburger; we’re looking for individuals who can utilize a proven system with the best instructors to produce better drivers and achieve their personal and professional goals.

Our Franchisee must be:

  • Driven to succeed in business
  • See life as a learning experience
  • Want financial freedom
  • Want to make a positive impact with their efforts

Marketing and PR

We provide you with the marketing programs and expertise to grow your business. From the grand opening to ongoing campaigns we are your partner in creating successful marketing campaigns.

We provide the following support in the areas of Marketing and PR:

  • We manage the grand opening process allowing you to focus on getting your business open
  • We provide a state of the art web site with your own embedded microsite
  • We perform SEO so that we rank well in internet searches
  • We provide the creative materials used as a basis for a wide variety of campaigns
  • We provide consulting along the way to help franchisees grow their business